Our story

After more than a decade of fruitful collaboration devoted to building a house at the crossroads of perfumery and interior design, Corinne Bensahel and Alain Lahy chose to continue their entrepreneurial adventure around two shared passions: a love of beauty and a love of fragrance.

Today they have chosen the world of dogs to express their creativity and expertise, with a singular and innovative approach: an art de vivre in which you could share almost everything with your dog.

A decisive meeting between Corinne Bensahel, Parisian perfumers and chemists from Grasse gave this ambition a new dimension. The discovery of innovative technologies opened up new possibilities: imagining a perfumery able to meet the specific needs of dogs while keeping all the refinement and sophistication of fragrances made for people.

From this meeting came the idea of combining two patented French technologies: one makes it possible to formulate water-based, alcohol-free fragrances, the other neutralizes unpleasant odors. Two years of research, exchanges and fine-tuning were needed to create a collection of six fragrances, each with its own personality and olfactory world.

And so Nichebloom was born, a French house of fine perfumery and art de vivre dedicated to dogs and their owners. A brand that reinvents the codes of this world by bringing together the high standards of niche perfumery, the elegance of beautiful objects and the pleasure of living together.

From fragrances to fashion and home accessories, every creation reflects the same intention: to combine aesthetics, innovation and well-being, and turn the bond between dog and owner into a true art de vivre.

Two presses on the brush, ten seconds, a stroke with the grain. The gesture that started it all.